Pad Man Fights Menstruation Injustice: Strike a Pose


“Woman strong, mother strong, sister strong, then, country strong.” –Pad Man


Pad Man is an upcoming 2018 Indian biographical comedy-drama film written and directed by R. Balki, featuring Akshay Kumar, Sonam Kapoor and Radhika Apte in lead roles. Pad Man, produced by Twinkle Khanna, is based on a short story from her book, “The Legend of Lakshmi Prasad.” Inspired by the life of Arunachalam Muruganantham, a social activist from Tamil Nadu, and a welder by trade, the story tells how he set about creating affordable sanitary napkins after discovering that his wife, Shanthi, had been using dirty rags during her periods.

Muruganantham stated, “I went to the pharmacy to buy her the pads as a gift. The shop assistant wrapped it in newspaper like it was a smuggled item. It was only 10 grams of cotton, but cost 40 times its worth. I thought of how most women in rural areas couldn’t afford them. I wanted to change my wife from unhygienic to hygienic practices during menstruation. Everything started from my wife and now it’s gone global.”

The film’s actors have already initiated a viral social media challenge to create awareness.

“This was barely a challenge…
Yeah, we’re boys, in a gym holding a pad and smiling away.. no biggie..!! 👊🏻
I raise this challenge to my entire timeline, guys show me that you’re really cool..! 🙌🏻
#PadManChallenge #PadMan”

 

 

Considering the current relevance of the issue of affordable period care products and the importance of raising the collective voice to abolish the tampon tax in all US states, this Bollywood musical comes at a perfect time.

“36 U.S. states subject women to a ‘tampon tax,’ which is actually state sales tax. That doesn’t sound like a big deal until you consider two things: State tax can vary, averaging over 6 percent and reaching as high as 10.25 percent in cities like Chicago (once city and county surcharges are included), and the tax excludes items that are considered “necessities,” like food and medicine.”  -Angela Natividad, Adweek

Khanna and Muruganantham hope the film will shatter taboos that have a devastating effect on the health, education and social opportunities of women, particularly in rural areas.

If you would like to try a sample to experience first hand Organyc’s 100% genuine, organic cotton, click here for details.

Further Reading:

Proven Fact: Using 100% Organic Cotton Pads will Reduce Vaginal Discomfort and Irritation

Super Sheroes-What’s Your Superpower?

Period Con: Break Down the Stigma and Have Uncomfortable Conversations

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About Organyc sensitive skin feminine care products.  Organyc feminine care products are made of 100% organic cotton inside and out are the only brand which provides complete protection for you and your sensitive skin. They have unsurpassed absorbency and leak protection and are cotton-soft and gentle.  Conceived in Milan, Italy, they are now available at leading stores and ecommerce retailers throughout the U.S.  To order a sample (tampons, liners or pads) or learn more call 1-844-ORGANYC (1-844-674-2692 or click here. 

 


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